The digital age has gifted you and your clients with an endless deluge of information technologies. Many professional services providers wrestle with these issues. They also struggle to overcome an understandable distaste, uncertainty, or fear of the marketing process. But instead of the obnoxious clang that “marketing” may have for you, the word should ping. Through this article, I hope to dispel any negative associations you may have, and turn you into a loud and proud CDFA professional, online and offline.