As our clients face “the largest financial transaction in their lifetime,” how do we instill trust, confidence, and safety? Our role is not just as an analyst but as an anchor to keep our clients grounded and to give them the true analytical numbers of their worlds. One hundred percent of the time we have to acknowledge the emotional side that our clients feel and yet provide them with a complete analytical breakdown and assessment of their situation in such a way that we are empathetic to what they are going through.