IDFA Online Learning
Discovering and Dealing with Innate, Unconscious Bias
Recorded On: 09/20/2022
Unconscious bias is pervasive in all human behavior, yet we rarely discuss it, or analyze its impact on our daily lives. This presentation defines unconscious bias and discusses how this phenomenon shows up in our professional and personal interactions.
The session will be a lively, hands on discussion with videos and break out groups designed to make participants think and reflect on where their biases lie and how they can begin to reduce their bias and the influence it has on their day to day decision making and judgments.
Dr. Sacha Joseph-Mathews
Joseph Mathews Consulting
Dr. Joseph-Mathews is the Assistant Dean for Diversity, Equity and Inclusion, as well as a Marketing Professor in the Eberhardt School of Business, at the University of the Pacific in Stockton, California. Professor Joseph-Mathews has been working and teaching in undergraduate, graduate and executive education for over 20 years and has been a DEI and marketing consultant for 15 years. Dr. Joseph-Mathews is an avid researcher and has published articles on several topics including diversity, equity and inclusion, transit inequity, customer service, and ethical consumption.
In addition to her academic work, Dr. Mathews runs an active marketing and DEI consultancy, Joseph Mathews Consulting where she advises, coaches and trains boards, executives, supervisors and front-line employees both domestically and abroad. To date she has worked with employees from dozens of organization to help them address unconscious bias in the workplace and formulate, plans, strategies and procedures to create more inclusive workspaces from the Boardroom to the lunch room and beyond.
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