Media Training 101

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Recorded On: 05/08/2024

Learning Objectives:

  • Learn how to attract media coverage to your business
  • Learn the basics of persuasive public speaking
  • Learn how to interview with media outlets and how to journalists' language

Cancellation Policy: Cancellations received up to one month before the conference are refundable, minus a $100 registration service charge. After that, cancellations are subject to the entire fee, which you may apply toward a future conference or workshop. Please note: if you don’t cancel and don’t attend, you are still responsible for payment. Substitutions may be made at any time.

For more information regarding refund, complaint, and/or program cancellation policies, please contact our office at 1-800-875-1760 or email us at

Mike Petchenik

Founder and CEO

Petchenik Media Group

Mike Petchenik, founder and CEO of Petchenik Media Group, is a National Emmy Award-winning veteran communicator and strategic storyteller. With more than two decades of experience as a reporter/anchor, producer, copywriter, PR practitioner, and public speaker, Mike brings a wealth of expertise to the table. Whether you're a business seeking to promote your brand, an individual facing a crisis, or someone striving to be a more persuasive communicator, Mike has the knowledge, experience, and passion to help you achieve your goals.


Recording: Media Training 101
Open to view video.  |  150 minutes
Open to view video.  |  150 minutes